King of the Mountain

The Official Launch

Mam_smalldisplay_1 We got to be part of the “Big Show.” The new Madone was launched to the world at the Milwaukee Art Museum in a show / launch worthy of a car company.

The new Fuel EX was quietly included in the show in an audience of dealers and worldwide media. The number one question we got: “So when can I get one!?” But we also heard a number of people asking “how come no one else thought of this?” I don’t really know. How come we didn’t think of it earlier? But I can tell you one thing – I’m glad we did it first!


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