Trek-VW does Outdoor Demo at Interbike
The annual pilgrimage to Las Vegas for Interbike got underway on or about September 23, and for the first time in 3 years, I joined the gaggle of Trek insiders to help out. Our mission on the Trek-VW team was to help flesh out the Trek demo tents and shmooze a bit with dusty retailers from around the country as they tested our new crop of mountain bikes. After the dust settled, I would have to call it an unqualified success!
I brought team riders Jeremiah Bishop and Lea Davison. We arrived partway through the first on-dirt day, to find the Trek RIDE THE BEST demo crews hard at work under a pair of 20x60 event tents. It's in my nature to stay busy, so I dove right in to help spin pedals on and off. JB and Lea meanwhile got into the crowd in our lounge area, where Sherie Nelson was mixing margaritas and cracking beers for test riders.
I was too busy to get many photos, but here are a few!




